Consumer Packaged Goods (CPG): What They Are (With Examples)

cpg2 scaled

Consumer packaged goods are those that the average consumer purchases and consumes every day. They encompass food products, beverages, personal hygiene products, and any household cleaning products. In other words, the typical house purchases commodities that are typically low in unit price, have rapid periodic or cyclical turnover of demand. Indeed, these commodities show high […]