Consumer Packaged Goods (CPG): What They Are (With Examples)

Consumer packaged goods are those that the average consumer purchases and consumes every day. They encompass food products, beverages, personal hygiene products, and any household cleaning products. In other words, the typical house purchases commodities that are typically low in unit price, have rapid periodic or cyclical turnover of demand. Indeed, these commodities show high […]

CPG vs. FMCG: What’s the Difference?

When it comes to navigating the retail industry, terms like Consumer Packaged Goods (CPG) and Fast-Moving Consumer Goods (FMCG) are often used. While they are closely related, understanding their differences can help businesses fine-tune their strategies and better serve customers. This guide will help you grasp the nuances of CPG and FMCG, their industries, and […]